Olatunji Oboi Reed

Olatunji Oboi Reed, Equiticity, Chicago, Illinois

Olantunji Oboi Reed is the President & CEO, of Equiticity, a racial equity movement. The Freedom & Culture Bicycle Cooperative is Equiticity's vision for manufacturing bicycles in the North Lawndale neighborhood on the Westside of Chicago. Explicitly developed to remove the generational cycle of poverty, create living wage jobs, provide transferable and career oriented job skills to young adults, reduce hyper-local violence, and improve health and transportation related outcomes, all focused at the hyper-local, neighborhood level, the cooperative will manufacture beautifully designed, well built, and premium priced bicycles in North Lawndale. Young adults from the neighborhood will be worker-owners of the cooperative and will share collectively in the profits.